Digital Literacy is “the process of teaching and learning about technology and the use of technology”. The importance aspect of technology is to understand how it can be used in an appropriate manner. However, teaching people on how to use technology appropriately is becoming history every day (Ribble, 2011).
The purpose of the site and series was to inform about the discovery of mermaids,this was started y some raw footage that was shared by people who discovered them. The footage ranged from spotting them from a distance to the discovery of a body. This caused a epidemic to form and being able to tell the difference between what was real and what was fake became paper thin.
This site and series would be to enlighten people of mermaids and to try and prove all myths wrong. They could also be trying to get more viewers to their page so that even though it could all be a hoax, they would still get publicity out of it and people seeing their site. This could be negative or positive publicity.
And having the website about the findings of mermaids is so that everyone knows more about their surroundings and more about mermaids. Some people don't really know that mermaids exist, but they really do and the animal planet website is there to prove and give more information about them.
Animal plane t with compiled amateur footage, including photos and video shot by deep-sea fisherman that never have been shown in the Us as well as cinema-quality CGI, to get some of the photo and videos
Animal Planet got people to engage in this by getting them to use the hash tag #mermaids to reveal all the never seen before footage. They started to air a TV series based on this in two
- They had to skim, scan and scour the resource
- Analyse all the information and data
- Separate facts from fiction and opinion
- They apply all the information and knowledge
- They go around the final product and if they are happy and satisfied
The public on the other hand did not respond positively to this since many of the videos and evidence looked photo shopped or edited. This ended up not playing on their side because many people questioned it and didn’t believe it, giving animal planet a bad reputation and name for a while.
The veracity of this series is very questionable since all the video are unclear or from a very far distance making it hard to see if it is real or not which makes it very questionable whether it has been edited or not. I as a person who has watched these videos and seen the evidence believe that none of it is true since there is no concrete evidence.
The success of animal planets campaign, in my opinion is good. They have a lot of followers and believers. They have photos, videos, footages. They update the side whenever they have a new founding so for they are succeeding with their campaign.
No comments:
Post a Comment